Meet Terry Branch – Life Member Coordinator for Canada

Terry Branch photo copyTerry Branch is the Principal and Manager of PDR Technologies Inc., an Oakville, Ontario-based firm that primarily provides electrical engineering and risk management services to customers in industrial operations. Terry is a professional engineer and alumnus of the University of Toronto, where he received his degree in electrical engineering. A long-standing member of IEEE, Terry is an IEEE Life Senior Member and is currently the Chair of the IEEE Canada (Region 7) Life Member Committee while concurrently serving as the Region 7 Life Member Affinity Group (LMAG) Regional Coordinator.

He is also past Chairman of the Pulp & Paper Technical Association of Canada (PAPTAC) Electrical & Instrumentation Committee. He is active on technical committees, including Canadian Electrical Code Part 1, Canadian Standards Association (CSA) Z463 standard – Maintenance of electrical systems, and IEEE 1808 standard – Guide for Collecting & Managing Transmission Line Inspection & Maintenance Data.

Terry is an industry strategist passionate about discovering innovative ways to manage risks in electrical systems. He does this through collaboration with strategic partners on risk management initiatives to identify systems risks and highlight opportunities for improvement in safety, equipment reliability, plant process effectiveness, and overall operations optimization for sustainability. Terry’s leadership has been instrumental in electrical engineering designs for diverse operations, including greenfield and brownfield paper mills, the construction/commissioning of electrical power systems for greenfield Combine Cycle Generating plants, electrical maintenance in industrial plants, and the institutionalization of risk management functions in industrial plants throughout the organizational movement to decentralized systems.

Terry is a firm believer in continuing education in electrical risk management and routinely conducts workshops on risk management, loss control strategy, and maintenance of electrical systems. During the COVID period, he moved these workshops online, delivered several technical presentations at IEEE events, and published articles in the IEEE Life Member newsletter. During his off-hours, Terry enjoys mentoring undergraduate engineering students at the University of Toronto in the Engineering Strategies & Practice (ESP) program. He encourages industry-to-academia partnerships by engaging the students with plant managers, where the students work on value-added projects aligned with the company’s operation.

Terry can be contacted at [email protected]. Please visit for more information.