Geotab – Board Member, Vice President, Data & Analytics. Mike Branch joined Geotab in 2016 and brings nearly two decades of experience and accomplishments as a data scientist, software developer, engineer, and entrepreneur.

Keynote Topic: Steering into the Future: The Transformative Impact of AI on Connected Transportation

Mike BranchIn his current role with Geotab, Mike leads the development of data and AI products and strategy across over 4 million connected vehicles and 70 billion data points per day. His responsibilities include developing new business uses for data, the internal enterprise data strategy, the acceleration of the data strategy, data team development, as well as managing the data education and data privacy programs. 

In 2021, Mike played a key role in the development of Geotab Intelligent Transportation Systems (ITS), which provides insights into developing more efficient, safer, and sustainable transportation systems. Most recently, he launched Geotab’s new generative AI beta, Project G, which allows you to converse with your fleet.

Previous to Geotab, Mike was the founder and CEO of Inovex, a software development company focused on servicing the healthcare industry and municipalities. At Inovex, Mike developed the map visualization product Maps BI. Maps BI was later integrated into Geotab’s telematics platform, which Geotab acquired in 2016. Mike continued to serve in an advisory role at Inovex until 2019.

Dedicated to Professional Leadership & Product Innovation

Over the years, Mike has received numerous awards for professional leadership, volunteerism, and product innovation. He received the University of Toronto Arbor and Early Career awards in 2010 and 2013, respectively. Similarly, he was awarded the Engineers Canada Young Engineer Achievement Award in 2013 and the Professional Engineers of Ontario Engineering Medal in 2013. He received two silver International Business Awards for Best New Software Product and Best Software Design and the Cloud Innovation World Cup award for his work on Maps BI in 2013 and 2014, respectively. 

Mike sits on the Canadian Chamber of Commerce Future of AI Council and serves on the advisory boards for the Smart Freight Centre and The Ray. He holds a degree in Computer Engineering from the University of Toronto and a Master of Management in AI from Queens University. He is a licensed P.Eng.

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