Agenda
6:30 Updates and Intro of Speaker (John Berkner)
6:35 Guest Speaker: Brand Positioning for Independent Consultants (Kesha Lien)
As an independent consultant, you're an expert at what you do. But marketing yourself? That's where many consultants struggle or avoid it altogether. The issue isn't ability or time; it's that marketing doesn't work without a solid strategic foundation.
This workshop will walk you through the frameworks successful consultants use to set themselves apart in crowded markets. You'll learn how to determine where you fit in the competitive landscape, what truly differentiates you, and how to position yourself to attract your ideal clients.
You'll walk away with practical tools to build a brand foundation that makes every marketing decision easier and more effective, whether you're growing your existing practice or establishing yourself for the first time.
Key Takeaways:
– The 4-step process for developing clear brand positioning
– How to analyze your competitive landscape and identify strategic opportunities
– When AI is helpful (and when it's not)
– Real-world examples of positioning done right
7:30 Adjourn
Speaker(s): Kesha Lien,
Agenda:
Agenda
6:30 Updates and Intro of Speaker (John Berkner)
6:35 Guest Speaker: Brand Positioning for Independent Consultants (Kesha Lien)
7:30 Adjourn (John Berkner)
Virtual: https://events.vtools.ieee.org/m/540946
